How Wineries Use SMS to Build Customer Loyalty?

Increasing consumer loyalty by 5% can increase profitability by 25% or more.  It’s no secret that return customers buy more over time, future purchases can be up to 10X the value of their first purchase.  “It costs $75.00 to $150.00 to acquire a customer outside of the winery using e-commerce,” says Paul Mabray, CEO of data analytics company Emery. “That’s a lot of money to recover over time.”  Another benefit of loyal customers is they will recommend your winery to their friends.

SMS (texting) is one of the most effective ways for businesses to interact with customers.  Text messages have an open rate of 98%, are read in 2 minutes, and have a 45% response rate.  Over 8 trillion text messages are sent every day worldwide. A majority of Americans text to stay in touch with friends, family, and colleagues.  In the US 78% of consumers say receiving a text is the quickest way to reach them.  Text is clearly mainstream across all demographics and ages.

How Wineries Use SMS to Build Customer Loyalty

What is Rewards Program?

Simple, it is a marketing strategy that rewards loyal customers who frequently engage with a brand. Everyone loves receiving something for nothing. Rewarding  a purchase is an excellent way to reinforce a buying decision your customer just made.

Did you know that increasing customer retention rates by 5% increases profits by 25% to 95%? Loyal customers contribute to your bottom-line in a multitude of ways – they bring in new customers through recommendation, they are more likely to make higher repeat purchases and higher Average Order Value (AOV).

That’s why at Redtie, we believe that creating a customer-centric culture begins long before creating a rewards program.

By rewarding customers with redeemable rewards, you increase your customer’s average order value and encouraging them to invest in your brand—meaning they’re less likely to switch to a competitor. It’s also a good idea to deliver additional value to customers, potentially by inviting them to participate in an online community associated with the product.

Make Your Text Messages Conversational

Conversational style text messaging builds the business to consumer relationship, compelling customers to keep coming back to buy from you.  Here’s an example; Hi it’s Susan from ABC Winery bring a friend the next time you visit us and enjoy a complimentary tasting.  Your messages should be written in a way that represents your brand and values while building loyal customers.

A well-crafted personalized message will give you the return you’re looking for.

Seven Tips on Getting Your Customers Attention

  1. If you don’t already have one start a texting program. There are many services available that are cost-effective and easy to use.
  2. Sign-up your existing customers first.
  3. Promote your events, your Wine Club, and specials.
  4. Encourage new sign-ups.
  5. Incent them to sign-up.
  6. Be consistent in the way you communicate.
  7. Find what works and continually improve.  Pole your customers to see what they want and expect.

Going Forward

In this very competitive industry bolstering your marketing outreach, promoting your brand, and increasing consumer loyalty is more critical than ever before.  With little planning, an opt-in strategy, and creating message content, texting is easy to add to your existing marketing strategy.  Done right you’ll be pleasantly surprised with the results.

Add conservational texting to your 2020 marketing goals.

Getting started is easy, sign up at, create an account, write short and to the point text messages determine how many TieCoins to attach to a message and send, it’s that simple.

Traditional marketing programs don’t work. But rewards attached to a message do and it costs pennies. Offering customer rewards programs is a great way to get more loyal customers and keep your brand top of mind. The key to making it work is understanding your customers and improving how you provide value to them.