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Tag: content marketing

video marketing

Video Marketing | Redtie – Omnichannel Messaging Platform

Why your business should use video marketing | Redtie – Omnichannel Messaging Platform According to statistics, 63% of businesses have started using video marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. The video is progressing rapidly and will reach new heights sooner than we think. This trend…

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lead scoring

Lead scoring and nurturing

Lead nurturing is the process of engaging buyers by providing relevant information at each stage of the buyer’s journey. Marketing and sales need to get together to develop a lead scoring strategy, to pinpoint where a particular lead is within the brand’s buying model. It is the backbone of a strong lead nurturing system because…

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