Our Seo Strategy
SEO projects are often made unnecessarily complex than really needed. EphronTechnologies has worked to improve search rankings & organic traffic for a number of clients globally with great success. We simply followed Google‘s best practices and guidelines which resulted in the awesome outcome.
The SEO processes are as follows:
On-Site Audit – A complete technical SEO audit to trace and fix on-page issues such as broken links, unknown links, web page/ image optimization.
Keyword strategy – Title, meta description, keywords based on competitor analysis.
Link Building – Deploying an effective link building campaign carefully from relevant sites –
Back Link Generation– Sourcing backlinks with relevant content to that of the business domain is key for boosting traffic.
Consistent Blogging – Create and publish articles frequently with relevant content specific to the business domain..
We wanted to show the results of that process from a client in the Education sector.
I am going to explain exactly what we did and explain the link building strategy applied by us.
Let us explain “How this was possible”
We deployed the strategy you are about to learn from us that we did in this past April 2017 which saw the traffic grew from literally 0 to 75 % in two weeks, a very short period of time for one of our esteemed clients – The Study World Group.
We achieved some very impressive Google Search Console data as well.
You can see how the site has grown with some really nice click-through rates across its keywords right here-
When EphronTechnologies first started working on this site, it was 4 to 5 years old and traffic from Google was non-existent. The problem with working on old sites is that they have poorly designed page layouts, un-optimized web page elements such as images and videos, broken links, not found links etc., and the only possible way forward is to reverse engineer everything to make it fast forward.
That often brings up a host of problems we wouldn’t normally have to deal with if we were working on a newer site but it’s nothing we haven’t faced before. And the answer is Audit the site with tools such Raven, Woorank or Screaming Frog.
The Audit –
The high-level technical SEO audit was done to get a detailed report that showed everything wrong on the site. These tools also provide necessary suggestions and mark the improvement areas as well, they simply provide detailed guidelines and all we need to do is simply follow the guidelines.
Sites such as these almost always have a lot of legacy on-site and technical SEO problems due to numerous site redesigns, CMS changes and overall structural changes the site was go through as it grows.
This client was no exception, so we began the campaign by addressing the most pressing on-site issues that our comprehensive on-audit diagnosed. These included:
Migrating The Site to HTTPS, fixing broken links, optimizing the web-elements.
We made sure that all internal links pointed directly to the HTTPS version. so that a consistent protocol was served to spiders and there were no unnecessary redirects.
Sitemap Optimisation –
The site had a number of low-quality pages that should not have been indexed in the first place.
We removed these sitemaps and replaced them with one definitive sitemap that solely listed the Google facing pages we wanted to get indexed.
This delivered results pretty quickly as they gained new knowledge graph entries for a small number of long tail keywords.
On-Page Optimisation –
Alongside technical on-site optimisations, we also did a full audit of important on-page elements such as title tags and headers.
We redid 50+ title tags that were poorly keyword optimised, excessively long or missing.
Created 150+ H1 tags that were missing, poorly optimised or duplicated.
We did a content overhaul across 18 pages to update the content and better optimise it for the target keywords.
Backlink Audit –
Our team completed a full, manual backlink audit – a long process considering the 200 k plus number of backlinks the site originally had.
As expected from a site that had been actively working on link building for few years, there were a lot of unnecessary links that required cleansing and unlinked.
The Link Building Strategy –
After creating a solid foundation to build on during the link audit, we moved onto link building.
We needed to be extremely strategic in the way that we built links to the site.
Due to the volume of powerful links going to the homepage and internal pages, the number of links we were building would not make a big difference to the overall domain authority and link profile.
Instead, we spent valuable time studying the existing visibility and ranking of the site, to identify better performing keywords that the site had not yet achieved good visibility for which we used analytics keyword performer.
So we concentrated all of our resources on a smaller number of internal pages, pushing them into first page positions which helped us boost the traffic to the site.
Building The Most Powerful Type Of Backlink was another challenge, one key aspect that we focus is to build backlinks from authorised and reliable websites rendered with relevant and high-quality content.
We at EphronTechnologies, are committed to execute things in the most competitive business zones in SEO – Education, Health Care, Retail to name a few and we have had a great learning curve, exposure, and success.
We know what it takes to rank in these business areas and wanted to share some insider knowledge.
Generally, if you wanted to rank your website say in Education domain (in our case), you would need to get links from related sites, which is the normal procedure.
But, we took a different approach, instead of sourcing links from relevant domains, we fetched links from different/off domains but with relevant content pertaining to Education domain. It worked, content played the pivotal role for us boosting the traffic in a week’s period.
We saw much better results getting links from outside.
How was this possible?
It could be due to the lack of trust from Google in the education domain.
Essentially the trust is so low, that relevance becomes irrelevant and you can overpower with relevant content ignoring relevancy in domains for the back-link generation.