Redtie Email Channel | Best Email Marketing Tool for Small Businesses
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Redtie’s Email Channel allows you to create a highly personalized/customized messaging strategy where the user feels like the emails have been written especially for them individually.
Electric Signal Fault Finder
This solution was developed using Redtie’s both email and text channels. The client is one of the largest electric and gas utilities in the US. In an effort to make the electric grid smart, the company has upgraded the electric distribution network with devices called “Line Sensors”. When the line sensor detects an outage, it tracks that data and sends that to the utility by email. With a webhook connected to the inbound emails, the outage conditions are tracked for notifications. Depending on the location of the line sensor, the maintenance technicians are alerted by text. This use-case is a great example of 2 different channels used with the application of webhooks on inbound and alerts sent on the outbound.
Inbound email contact gathering
When the assigned address receives an email communication, as “To”, “CC” or even “BCC”, not only the sender’s contact data is extracted and added as contacts. These automatically created contacts are tagged as such so the organization can select the tag for outbound communication using not just the email channel but also on other applicable/available channels.
Outbound multi alerts
Redtie has multiple ways to import contact information from simple CSV to CRM systems such as Salesforce. Using the list of contacts imported, the organization can perform outbound email communication. The list can be filtered based on the touchpoint logs from other channels. For an example, emails could be sent to only those that received text messages within the last 7 days. This type of information automation makes the communication flow optimized for efficiency.
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