Focus your content on topics and intent, not keywords
We all know that SEO is important for online marketing and organic traffic. People conduct more than 3.5 billion searches every day just on Google. Not only that, but over 70% of clicks go to organic searches that rank on the first page of Google. Ranking on the first page of Google can be the deciding factor in making your business thrive online.
Algorithms are always evolving. Google makes thousands of changes to its algorithm every year and Google’s algorithm is constantly becoming more sophisticated. If you want to rank high on SERPs in 2018, you’re going to need to start targeting your customers rather than just keywords. Of course, keywords are still important for telling searchers what your content is about and getting them to click. But your emphasis needs to be more on engagement and quality content and less on picking the perfect keyword.