LinkedIn claims B2B marketers use video content to drive up lead volume

According to LinkedIn, B2B marketers see video as a medium that drives lead volume, hence, has become a key priority in 2018. Approximately 75%  of B2B marketers believe that video is one of the most important content formats in a B2B digital strategy, followed by social media creative (60.19%) and e-mail (46.60%). 83% of B2B marketers believe video helps drive lead volume and 86% percent think it produces high quality leads.
Source: Marketing