Wineries – Know why email marketing is a must for your business
As a wine producer, making a good wine is an art and so is having it smartly marketed. You need to promote your winery real smart with emerging digital ways, and that can take your glass from full to overflowing. So any marketing strategy you follow should be worth the time and effort. A well-developed marketing strategy can help you stand out among professional winemakers worldwide.
It’s worth noting that millenials, the newest generation of wine drinkers, prefer their wine promotions online. And as consumers become more comfortable vetting their purchases online, this trend will continue.
Did you know email marketing is 40 times more effective at acquiring new customers than other platforms?
Yes, email marketing can remind your customers what they’re missing. It can invite your visitors back. It can inspire your fans to go buy that favorite bottle again.
Once you build up a solid list of subscribers, you’ll need some creative ideas to spark your customers’ memories and bring them back for more.
“Customers won’t buy from you if they don’t hear from you”
If your chardonnay sparkles with scallops, let your customers know. Pair your wines with complementary dishes and share recipes via email.
If your Burgundy is excellent in beef stew, share that, too. Original recipes for dishes cooked with your wines are even more valuable. If you have an online store, make sure to link up the wines.
People are always searching for unique gifts. Use campaigns to float coupons, discounts for most loyal customers, wine club members, and frequent purchasers. Show them what you have to offer, whether it’s festively wrapped wines for the holidays, wine and chocolate sets for Valentine’s Day or picnic baskets for Mothers’ Day.
As faithful readers of your content and proclaimed fans of your winery, your subscribers might deserve a little extra once in a while. Reward subscribers (and keep them coming in) with email-exclusive discounts and offers.
Stir in some excitement! Introduce new vintages with fanfare. Tell your subscribers where they can find the new wine, and let them know that you can’t wait for their reaction!
How to build an email list?
You can capture customer email addresses via a form on your website, in the tasting room, when they create a wine club account, checkout at the winery, or even during a phone call.
Why we recommend to use Redtie for your winery email campaigns?
Personalize your campaigns which will add a personal touch to your email that positively impact customers
- Schedule outbound emails 1 year in advance
- Ability to track emails opened / clicked / unsubscribed status
- Send quick one to one, many or group of tagged contacts
Promoting products digitally has started to become a common practice for most successful wineries globally.
Signup https://www.redtie.co/v3/app/signup and enable “Email Channel”, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as [email protected] This email is to serve for various inbound and outbound touchpoints on the email channel.
As the holiday season is yet to start, it’s time to ramp up your digital marketing strategy, set goals and develop a solid strategy to drive sales.
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