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“Give your emails a personal touch with Redtie | Email channel”

What is Redtie?


When you subscribe to the Email channel, you get a dedicated email assigned to you. For example, let us say you sign up and add an ecosystem for your business “ABC Inc” and choose to have the email channel. You will have the opportunity to choose an email such as [email protected] . This email is to serve for various inbound and outbound touchpoints on the email channel.

Bulk email marketing is expected to die by 2020.


Use Cases

Electric Signal Fault Finder

This solution was developed using Redtie’s both email and text channels. The client is one of the largest electric and gas utilities in the US. In an effort to make the electric grid smart, the company has upgraded the electric distribution network with devices called “Line Sensors”. When the line sensor detects an outage, it tracks that data and sends that to the utility by email. With a webhook connected to the inbound emails, the outage conditions are tracked for notifications. Depending on the location of the line sensor, the maintenance technicians are alerted by text. This usecase is a great example of 2 different channels used with the application of webhooks on inbound and alerts sent on the outbound.

Redtie Email Electric Fault Finder
Inbound email contact gathering

When the assigned address receives an email communication , as “To”, “CC” or even “BCC”, not only the sender’s contact data is extracted and added as contacts. These automatically created contacts are tagged as such so the organization can select the tag for outbound communication using not just the email channel but also on other applicable/available channels.

Outbound multi alerts

Redtie has multiple ways to import contact information from simple CSV to CRM systems such as Salesforce. Using the list of contacts imported, the organization can perform outbound email communication. The list can be filtered based on the touchpoint logs from other channels. For ex, emails could sent to only those that received text messages within the last 7 days. This type of information automation makes the communication flow optimized for efficiency.