The Importance of Quality Over Quantity in Digital Content Marketing
When it comes to digital content marketing, quality trumps quantity and makes your brand more personable in the long run. We live in the age of transparency, and consumers crave authenticity. Think about your day and the long list of tasks you give yourself to complete. Consider the frequency of interactions you have with others — both in your work and home life. In that time, how many of your interactions do you conduct digitally? How many ads do you think you see?
Digital Content Marketing – here are a few tips to lead your brand into generating more personable content for connection.
- Whom Do You Connect With?
Textbooks on marketing tell you to aim for your target audience, but quality engagement is more than statistics and demographics. Never write or shoot for a generalized audience. Be relevant, current and specific.
- Stop Content Bombing
Don’t annoy your audience with too much content. Be the brand that offers a laugh or meets a need by gracefully slipping into the fold, communicating to the consumer, “We’re here, and look at this cool thing you didn’t know.”
- Be Reliable
When building a relationship, consistency is king over too much randomized content. Among marketers, only 30 percent believe their programs are effective, and only 32 percent possess a defined content strategy — those 32 percents are 60 percent more likely to be successful than everyone else. Create a content calendar that outlines what content gets posted when, and your engagement levels will be easier to track.