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Omnichannel vs Multichannel: What is the Difference and Why Does It Matter?

multichannel Omnichannel vs Multichannel: What is the Difference and Why Does It Matter? Two new-age definitions that immediately come to mind in today’s marketing landscape are multichannel marketing and omnichannel marketing. Even though both focus on the use of multiple channels to reach customers they are very distinct. What’s Multichannel and Omnichannel Marketing? Multichannel marketing (i.e.,...
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Omnichannel vs Multichannel: What is the Difference and Why Does It Matter?

multichannel Omnichannel vs Multichannel: What is the Difference and Why Does It Matter? Two new-age definitions that immediately come to mind in today’s marketing landscape are multichannel marketing and omnichannel marketing. Even though both focus on the use of multiple channels to reach customers they are very distinct. What’s Multichannel and Omnichannel Marketing? Multichannel marketing (i.e.,...
Read More