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Digital transformation | Trend

Digital-transformation

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019 There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever. It’s Simple:…

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Dark Marketing

dark marketing

How Dark Marketing Is Improving Startups’ And Large Brands’ Social Strategies While many marketers view dark marketing as a scary unknown, clued-in companies of all sizes are using these practices to build stronger relationships with their audiences — away from the prying eyes of the competition. This isn’t about using black hat social media techniques, like…

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SEO | Metadata

SEO Is Way More Than Metadata Metadata is just data about data. In the world of organic search, that means title tags and meta descriptions, schema structured data, canonical tags, meta robots tags and the like. And yes, metadata does have a role to play in organic search. But that’s just one aspect of search…

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