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Digital transformation | Trend

Digital-transformation

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019 There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever. It’s Simple:…

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Data Exposure

ethical

What is ethical digital marketing? There are two aspects to this. First is the responsibility of protecting the consumer’s data that you collect. An ethical digital marketer must take great care from both technology and organizational procedures standpoint in keeping it ultra safe. Data exposure incidents such as Equifax clearly prove this. The second is the…

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Digital Marketing Trends | Entrepreneur

10 Digital Marketing Trends Every Entrepreneur Should Watch Since the rise of the internet and mobile technology, marketing and advertising efforts have increasingly gone digital. Today’s brands reach their customers through websites, social media, blog posts, video content, text messaging and other channels, and continue to refine their campaigns based on a wealth of customer…

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