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Category: Digital Marketing

Digital-transformation

Digital transformation | Trend

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019 There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever. It’s Simple:…

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ethical

Data Exposure

What is ethical digital marketing? There are two aspects to this. First is the responsibility of protecting the consumer’s data that you collect. An ethical digital marketer must take great care from both technology and organizational procedures standpoint in keeping it ultra safe. Data exposure incidents such as Equifax clearly prove this. The second is the…

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