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B2B Content Marketing

Six Important Points About the State of B2B Content Marketing Content marketing in the Digital Age has been popular among B2C companies for years, and B2B firms are catching up quickly. However, despite understanding the need for digital marketing content—and wide adoption of the strategy—many B2B companies are unsure which tactics work best. MDG Advertising examined an…

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Blockchain will change

KYC: Blockchain will change how businesses think about identity Identity in the developed financial services world is defined by government-issued identity (drivers’ license, passport, social security card, etc.) and the controlled acceptance of those individuals / entities (by CRM, KYC utilities, etc.) at an organisational level. However, major challenges in the collection and validation of…

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How Live Chat Helps Businesses

live chat service

Customers have highest satisfaction rates on live chat service than traditional platforms Live chat service – Shopping, paying bills, looking for information, getting advice, answering questions: If you do almost anything online these days, you’ve probably encountered—and may be used—live chat to communicate with a company. Most organizations now provide service and support across multiple channels including email,…

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Lead scoring and nurturing

lead scoring

Lead nurturing is the process of engaging buyers by providing relevant information at each stage of the buyer’s journey. Marketing and sales need to get together to develop a lead scoring strategy, to pinpoint where a particular lead is within the brand’s buying model. It is the backbone of a strong lead nurturing system because…

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Connect with your customers @ Social Media

customers

Social media is the best way to connect with your customers. 91% of brands are using more than one social media platform. social media(Facebook, Twitter, Pinterest, Instagram, Google ads) will lead to real relationship building if you’re doing it right. One of the reasons social media is important is because of the highly customizable nature of social media…

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How to get into digital transformation in 2018?

digital transformation

How to get into digital transformation in 2018? Digital transformation is simply put – going paperless or hyper-converged,  opting for cloud driven processes in operations of a business. Its underlying efforts are fragmented. A business leader will need to learn, experience and understand its benefits. In course of time and underlying complexity of digital transformation,…

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Mobile app improves customer engagement

mobile application

Mobile app improves customer engagement Mobile apps are not meant only for big brands like Amazon, Walmart, Unilever. Nowadays midsize businesses are after mobile trend. Each business has its own dedicated mobile app. Redtie offers standard templates for creating the mobile apps which can be branded to the organization. You can create iOS and Android mobile applications….

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