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Category: B2B

Differentiate Your Brand

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the idea. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. To be fair, the importance of differentiation…

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B2B Content Marketing

Six Important Points About the State of B2B Content Marketing Content marketing in the Digital Age has been popular among B2C companies for years, and B2B firms are catching up quickly. However, despite understanding the need for digital marketing content—and wide adoption of the strategy—many B2B companies are unsure which tactics work best. MDG Advertising examined an…

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blockchain research

Mobility Open Blockchain Initiative (MOBI)

Automotive Giants BMW, GM, Ford & Renault on Blockchain Research Car makers BMW,  General Motors, Ford and Renault  are the big names behind a new group announced today to carry out blockchain research in the automotive and mobility space. The blockchain has the undoubted potential to impact a range of industries. The distributed ledger component and smart contracts,…

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lead scoring

Lead scoring and nurturing

Lead nurturing is the process of engaging buyers by providing relevant information at each stage of the buyer’s journey. Marketing and sales need to get together to develop a lead scoring strategy, to pinpoint where a particular lead is within the brand’s buying model. It is the backbone of a strong lead nurturing system because…

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digital media

social media!

Social media marketing is a must for businesses of all sizes to reach customers.  It’s a part of digital marketing. Your customers must be already relating with brands through social media and ‘you are missing out’ if you are not relating directly to your audience through social platforms like Facebook, LinkedIn, Twitter, Instagram, and Pinterest. Dedicated marketing…

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