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Dark Marketing

dark marketing

How Dark Marketing Is Improving Startups’ And Large Brands’ Social Strategies While many marketers view dark marketing as a scary unknown, clued-in companies of all sizes are using these practices to build stronger relationships with their audiences — away from the prying eyes of the competition. This isn’t about using black hat social media techniques, like…

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Facebook | Phone Number | Ads

Facebook admits using your phone number for targeted ads Facebook has admitted that the phone numbers that its users provide for security purposes are being used to target them with ads, the media reported. “We use the information people provide to offer a better, more personalised experience on Facebook, including ads,” a Facebook spokesperson was quoted as…

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Digital | Ads | US

Digital now makes up 51% of US ad spending Ad sales up, especially digital. Magna says that “net advertising sales” will grow by 6.9 percent this year to reach $207 billion, which is “a new all-time high.” And, for the first time, digital ad revenues surpassed 50 percent of total ad spending in the US. The…

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YouTube | Non-skippable ads

YouTube to Roll Out Non-Skippable Ads to All Creators YouTube will soon be expanding non-skippable ads to all creators who can already monetize content. This update will be happening within the week, and creators will receive a notification letting them know when they’re able to run non-skippable ads. Read more… Source:  Search Engine Journal

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Facebook | Cryptocurrency | Ads

Facebook Once Again Allows Ads for Cryptocurrency The company has been looking at ways to refine this policy over the past few months. Facebook now allows only pre-approved advertisers to promote cryptocurrency and related content. There is no change to the policy with respect to promoting binary options and initial coin offerings. Those types of…

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Facebook | Ad Targeting

Facebook Has New Requirements for Custom Audience Ad Targeting ‘Custom Audiences’ is a targeting method that allows advertisers to reach groups of people they’ve already built a relationship with. For example, this could include a list of email addresses acquired from a lead generation form on the advertiser’s website. Read more… Source: SearchEngineJournal

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