“Business Marketing Trends to Implement before 2020”
Digital marketing has given way to multichannel marketing; and today, we are rapidly approaching the omnichannel marketing age. As the rate of marketing innovation continues to accelerate, most organizations are having a hard time keeping up with the speed of digital transformation. Here are seven major marketing trends to implement among organizations for 2020 and beyond:
Artificial Intelligence & Chatbots
1) Omnichannel Support
Omnichannel is one of the most successful trends in marketing. Although many companies have multiple channels, they aren’t all truly omnichannel. Omnichannel removes the boundaries between different sales and marketing channels to create a unified, integrated whole. “Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers,” says DigitalCommerce360.
2) Customer Support
Good customer service happens when a product delivers on its promise. The best way to make support more convenient for customers is to offer support on several different channels. If you don’t, you could lose precious customers, which means you’ll lose sales and revenue. “Customer happiness, engagement, loyalty, and feedback can be influenced by support more than any other function of your business”
3) Artificial Intelligence and Chatbots
Conversational marketing is trending, but conversations take time. So, chatbots are on the front line. A chatbot is powered by pre-programmed responses or artificial intelligence to answer a user’s questions without the need of a human operator. Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots save costs by answering questions on your behalf.
4) Personalization & Real-Time Communication
Even if you have chatbots, you still need human agents available for the trickier issues. Live Chat is the best real-time communication channel. Live chat gives your business the chance to speak directly with customers online.
Live chat with personalization is truly the key to a successful digital marketing campaign in 2020. According to Dale Carnegie, “a person’s name is to that person the sweetest and most important sound in any language.”
5) Social Media
Social media is one of the most important aspects of marketing trends, which provides incredible benefits that help reach millions of customers worldwide. “Over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened the user experience,” says Digital Doughnut.
6) Video Marketing
Customers respond well to visual content, making video an important digital marketing tool in 2019. It will continue to be important in 2020 and likely beyond that. “97% of marketers claim that videos help customers understand products,” says Wyzowl.
7) Ticketing Systems
Ticketing systems empower support teams with information at the right time. They can assign, redistribute, and collaborate to solve problems fast. Ticketing systems also help businesses identify common pain points and issues.
Are You Ready for the Future of Business Marketing Trends?
Marketing is changing, and marketers must change with it. The face of business marketing continues to change and evolve. Own a business? Then it’s important to know about the current marketing trends and be able to stay on top of where digital marketing is headed in the future.
Need help putting together a marketing strategy that meets the trends of the future? Then reach out to https://www.getredtie.com and let us help you get your business to the forefront of your business market.