Amazon wants Alexa to be the operating system for your life

Amazon wants Alexa to be the OS for everyone’s physical lives, just as Apple, Google, and Microsoft now control our digital ones. Not only is Amazon willing to do so through developing its own products that may completely flop, but it’s also willing to enter into well-established markets it will likely never succeed in, just so it can extend Alexa’s reach even just an inch further than competing software.

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Source: The verge